About me

I’m Luana — a product designer with +10 years experience in design.

I take innovative projects very seriously for companies that understand the importance of design and all the experience behind a brilliant product.

I'm currently based in Brazil and working at Iterative, a tech company focused on delivering software and digital solutions, such as preparation and allocation multidisciplinary teams in different types of projects. I am allocated in the ConectCar Mobilidade Eletrônica's project, where we are improving our digital product for automatic toll payment for urban mobility.

I had the opportunity to define internal processes with my team to prioritize our design system and its documentation, to create the scope of the first user research by the UX team for the entire company, and also processes focused on team growth. I prepared and applied usability tests, analyzed flows and journeys to propose suggestions for technical improvements, and was responsible for UX/UI design projects for our product aimed at the PJ public.

Before I became a Product Designer I worked on graphic design projects through marketing and audiovisual agencies. Over the years I've presented visual identities and branding projects for companies and major local events, designed digital and printed graphic pieces for advertising campaigns and digital products launches, and also participated as a graphic designer in the Resende election campaign in 2020.

Experience

TEDxBeloHorizonte 2022

UX/UI & Design System Volunteer

February 2022 – present

ConectCar Mobilidade Eletrônica

Product Designer

November 2021 – present

Iterative

Product Designer

November 2021 – present

Agencies and freelancer

Senior Graphic Designer

October 2017 – November 2021

Skills

UX Research and Discovery

Interface design

User experience design

Userflows, Wireframes and Prototypes

Information Architecture

Usability tests

Style Guides and Design Systems for scalable products

Have a great idea?

If you want to chat about a project, an idea or topics about design, email me on luana@conde.design

I can help designing a new product, improving your product experience, refining your product strategy, building a strong design system, or designing landing pages.

Currently based in Rio de Janeiro, Brazil — available for remote-friendly work.