About me

I’m Luana — a product designer with +10 years experience in design.

I take innovative projects very seriously for companies that understand the importance of design and all the experience behind a brilliant product.

I'm currently based in Brazil and working at Iterative, a tech company focused on delivering software and digital solutions, such as preparation and allocation multidisciplinary teams in different types of projects. I am allocated in the ConectCar Mobilidade Eletrônica's project, where we are improving our digital product for automatic toll payment for urban mobility.

I had the opportunity to define internal processes with my team to prioritize our design system and its documentation, to create the scope of the first user research by the UX team for the entire company, and also processes focused on team growth. I prepared and applied usability tests, analyzed flows and journeys to propose suggestions for technical improvements, and was responsible for UX/UI design projects for our product aimed at the PJ public.

Before I became a Product Designer I worked on graphic design projects through marketing and audiovisual agencies. Over the years I've presented visual identities and branding projects for companies and major local events, designed digital and printed graphic pieces for advertising campaigns and digital products launches, and also participated as a graphic designer in the Resende election campaign in 2020.